What we pitch
The solution, in one flow
From the storyboard prepared for State CIOs and the U.S. Chamber of Commerce Foundation. Eligibility now depends on documented hours — under H.R. 1 (the Working Families Tax Cut Act, P.L. 119-21), continued SNAP and Medicaid eligibility for working-age adults is tied to 80 hours a month of work or community engagement. Volunteering counts; proving it is the problem — today proof still runs on paper forms, manual caseworker review, and repeats every six months. Eligible people lose coverage not because they didn't volunteer, but because the paperwork failed.
Clarifications — Gitonga Miriam to Jim Goodell, June 2026. Jim's review questions, answered. These resolve several of the deck's open decisions.
1. What happens when the QR code is scanned — resolve a URL or launch an app?
It opens a secure link that connects to a volunteer-hours tracking system. Ideally each volunteer has already logged into their hours app during onboarding, so the scan simply triggers an action within their existing record — no new app download or setup at the point of scan.
2. If a URL, is it state-hosted or third-party?
Implemented flexibly — we could host it, a trusted third-party service could, or the state could, depending on the preferred governance model. The key requirement: it functions as a shared service where organizations can easily sign up, onboard volunteers, and report hours back to the state in a standardized way. We also have a partner with built-in KYC capabilities to ensure proper verification during onboarding, as required.
3. How are hours logged — scan in/out, or scan out and enter hours?
Scan-in and scan-out. Each scan records a timestamp; the system automatically calculates total hours and updates the volunteer's record — removing manual entry and ensuring accurate reporting.
The deck lays out six open decisions for reviewer read — KYC / identity proofing, organization onboarding, the JEDx volunteer schema, linked-claims visibility, the QR-code flow, and wallet prominence — each with a working recommendation. The June clarifications above settle three of them: the QR flow (scan-in / scan-out), KYC (a partner provides built-in onboarding verification), and hosting/governance (flexible — us, a third party, or the state, as a shared service). Where this goes next: pilot with one or two JEDx partner states, confirm the JEDx volunteer extension with the Chamber Foundation, and settle the remaining decisions. A companion storyboard is planned for Idealist.org / VolunteerMatch, framed around hosting the validation endpoint for volunteer organizations.
⬇ Download the full storyboard (.pptx)Outreach Targeting Map
Landscape — the "why now"
- OBBBA (July 2025) expanded ABAWD work requirements: more recipients now subject, fewer waivers. Veterans, homeless, former foster youth (18–24) newly included. Exemptions narrowed.
- 80 hrs/month of work, education, OR volunteering required. Volunteer ("workfare") hours can be less than 80 — calculated as monthly benefit ÷ state minimum wage.
- Timeline: Compliance demonstrations began March 1, 2026 in many states. First month benefits can be terminated for noncompliance: June 2026 (now). This is the live pressure point.
- Scale of risk: Wisconsin alone ~36,000 at risk. State-by-state numbers are large.
- Core gap the pilot addresses: volunteer hours must be documented/verified to count. Verification is the weak link — recipients don't comply because tracking/credentialing is unclear. This is the wedge.
Categories of people to reach
AState SNAP Directors / E&T Coordinators — primary authorizers
The person who can authorize a state-level pilot. Title varies by state:
- State SNAP Director (within Dept of Human Services / Social Services / Health & Human Services / Workforce)
- SNAP E&T State Coordinator / E&T Director
- Examples of the agency per state: PA = Dept of Human Services; TX = Texas Workforce Commission; VA = Dept of Social Services; SC = SCDSS; WI = Dept of Health Services; DC = DHS.
BUSDA FNS Regional Offices — federal approval gate
Seven current regions (being consolidated to 5 hubs — SNAP moving to Indianapolis). Each has a Regional Administrator and a SNAP Director. Approval signature authority sits at the regional office level.
| Region | Office | States |
|---|---|---|
| Northeast (NERO) | Boston | CT, ME, MA, NH, NY, RI, VT |
| Mid-Atlantic (MARO) | Robbinsville, NJ | DE, DC, MD, NJ, PA, PR, VA, WV |
| Southeast (SERO) | Atlanta | AL, FL, GA, KY, MS, NC, SC, TN |
| Midwest (MWRO) | Chicago | IL, IN, IA, MI, MN, OH, WI |
| Southwest (SWRO) | Dallas | AR, LA, NM, OK, TX |
| Mountain Plains (MPRO) | Denver | CO, KS, MO, MT, NE, ND, SD, UT, WY |
| Western (WRO) | San Francisco | AK, AZ, CA, HI, ID, NV, OR, WA + territories |
Note: reorganization in flux as of May 2026. SNAP staff relocating to Indianapolis hub; Chicago/Boston/Atlanta/SF regional offices slated to shutter. Relationships may be disrupted — a reason to move fast and/or anchor at state level.
CNational associations — introduction layer, not authorizers
Best path to warm intros across many states at once:
- AASD — American Association of SNAP Directors (affinity group of APHSA). The single most concentrated channel to state SNAP directors nationally.
- APHSA — American Public Human Services Association. Parent body. CEO: Reggie Bicha. Has a Center for Employment & Economic Well-Being. Hosts the EMWB Conference (jointly w/ AASD) — a venue to reach directors in person.
- NASTA (TANF administrators) — adjacent, overlapping staff.
DThird-party intermediaries / capacity builders — warm intros + co-pilot partners
Organizations already embedded with state SNAP E&T agencies that could co-sponsor or introduce:
- NCRC (National Community Reinvestment Coalition) — runs state cohorts helping CBOs become approved SNAP E&T providers; convenes state officials.
- National Community Action Partnership (NCAP) — contact: Maribeth Schneber-Rhemrev, Dir. of Organizational Capacity Building. Works directly on CBO ↔ state SNAP agency partnerships.
- Seattle Jobs Initiative — SNAP E&T third-party partnership expertise.
EPressure / validation allies — not authorizers, but lend urgency + reach
- State-level legal aid orgs already publishing compliance guidance (Legal Services NYC, etc.) — they see the verification gap directly.
- Policy consultants publicly flagging the volunteer pathway (e.g. David Rubel, cited in WI coverage).
- Governors' offices / NGA — NGA + APHSA jointly lobbying Congress on SNAP implementation; signals state-exec appetite.
FExisting SNAP E&T providers / partners — co-pilot or onboarding path
These already hold third-party SNAP E&T relationships with state agencies. Partnering with one = inherit their state contracts and credibility instead of onboarding cold. Two sub-types: operating providers (have live state contracts) and TA intermediaries (onboard new providers; can fast-track us).
Operating national providers (live state E&T contracts)
- Center for Employment Opportunities (CEO) — largest national employment-services provider for people leaving incarceration; SNAP E&T third-party partner in each of its 30+ sites across 12 states. Built-in multi-state footprint.
- FareStart — food-sector workforce nonprofit; SNAP E&T provider; partner in the REDF cohort.
- Goodwill Industries International — ran FY20/FY23 FNS National Partnership grants recruiting 30+ local Goodwills as SNAP E&T providers. Huge affiliate network = many state relationships.
- Local Goodwills / Community Action Agencies (CAAs) — the operating units actually contracted at state level.
TA intermediaries / capacity builders (can onboard us fast)
- REDF — runs the annual SNAP E&T TA Cohort (2025 cohort = 25 orgs) + Community of Practice. Direct pipeline to becoming/expanding as a provider. Program partners: SJI, CEO, FareStart. (Also operates as "Redefine Alliance.")
- Seattle Jobs Initiative (SJI) — 27-yr workforce nonprofit; national SNAP E&T TA + consulting; co-runs cohorts; embedded with state agencies (e.g. CA DSS).
- NCRC — TA to state SNAP E&T agencies AND existing third-party providers; runs CBO application toolkit + 5-part webinar series; convenes regional groups (e.g. New England Workforce Innovation Group across CT/RI/MA/ME).
- National Community Action Partnership (NCAP) — onboards CAAs as providers; rural focus. Contact: Maribeth Schneber-Rhemrev, Dir. Organizational Capacity Building (mschneberrhemrev@communityactionpartnership.com).
- National Association of Workforce Boards (NAWB) — workforce boards operating as both E&T intermediaries and providers; held an FNS National Partnership Grant. Contacts surfaced: Mala Thakur (Program Mgr, Economic Mobility), Kelly Middleton Banks (Sr. Director).
- Association of Community College Trustees (ACCT) — FY22 grant w/ APHSA + SJI to onboard community colleges as providers.
- APHSA — also a National Partnership grantee (Brandy Whisman cited); doubles as Category C intro layer.
- SNAP E&T Third-Party Partnerships Resource Clearinghouse (snapeandtresources.com) — FNS-backed hub; not a partner but the master reference for who's operating where.
Our positioning — credentialing partner, not just petitioner
We are a long-established volunteer-infrastructure organization. This changes the pitch from "please run a pilot" to "we are the credentialing/verification layer that makes your pilot work." Two ways to play it, not mutually exclusive:
- Track 1 — We credential directly. Position our org as an approved third-party SNAP E&T provider (Category D model: CBO applies to state SNAP E&T agency, 50% federal reimbursement). Our verification/tracking solves the documented-hours gap that's causing noncompliance.
- Track 2 — Partner with Idealist. Idealist holds the largest volunteer-recruitment network in the U.S. (250k+ orgs, 40M+ people). Pairing our credentialing with Idealist's opportunity inventory = recipients find qualifying volunteer slots and get verified hours in one pipeline. Strong joint pitch to a state.
Idealist relationship facts (verified):
- Idealist + VolunteerMatch merged (announced Jan 2025, platform integration completed Sept 2025) — not a buyout. Combined org named Idealist, led by founder/ED Ami Dar. Board chairs: Bob Giannino (Idealist).
- VolunteerMatch merged into the Idealist entity (Ideamatch, Inc.). Former VolunteerMatch staff who know our org's tenure are now Idealist staff/alumni → our warm-intro path into Idealist leadership.
- VolunteerMatch.org and Idealist.org both still operate, plus API/syndication partners — relevant if a state wants white-labeled or embedded listings.
Recommended outreach sequence
- Anchor on 2–3 pilot states first. Pick by: large at-risk population + active volunteer/workfare program already standing up + favorable region. Strong candidates surfaced: DC (already launched a "SNAP Volunteer Program" workfare model June 1), Wisconsin (FSET, 36k at risk, press attention), Virginia (mature 32-locality E&T third-party structure), Pennsylvania (PEERs, active comms). These overlap with the JEDx pilot states in the deck — favor a state that's in both.
- Open Idealist partnership talk in parallel (via former VolunteerMatch contacts → Idealist leadership). Decide Track 1 vs Track 2 vs both before state pitches firm up.
- Direct target = State SNAP Director / E&T Coordinator in those states (Category A).
- Warm intro via AASD/APHSA (Category C), NCRC/NCAP (Category D), or co-pilot with an existing provider (Category F — CEO/Goodwill/REDF cohort inherit state contracts) — these get you in the room rather than cold.
- Loop FNS regional SNAP Director early (Category B) so the E&T-plan approval path isn't a surprise.
Open items for next pass
- Identify our specific former-VolunteerMatch contacts now at Idealist + the right Idealist decision-maker (partnerships / Ami Dar's org).
- Shortlist 1–2 existing providers (Category F) to approach as co-pilot — match their state footprint to chosen pilot states (e.g. CEO/Goodwill sites in DC/WI/VA/PA).
- Pull named individuals: current State SNAP Directors + E&T Coordinators for the chosen pilot states.
- Pull current AASD leadership/board roster (chair + exec committee = best intro nodes).
- Confirm current FNS regional SNAP Directors for those states' regions (names, given reorg churn).
- Map which chosen states already have an active workfare/community-service component vs. building one (warmer if already building).
Resources
Working materials
Targeting & outreach sheet ↗
Live working list of named targets, states, and contact status.
Verified Volunteer Hours — storyboard
The pitch deck for State CIOs & the U.S. Chamber of Commerce Foundation (Version A, Draft v1).
Outreach targets — CSV
Every category A–F org and named contact from the map, ready to drop into the sheet or a tracker.